I think EVERY small business owner should have some kind of business coach or mentor. Especially, when what brings most new fitness business owners to become a business owner is necessity, to be able to work for themselves.

 

When it is one's passion for the technical aspect of doing what you do that most drives you, i.e. helping people, it is even more important to ensure you get the help you need to succeed in business. As you do, you get to help more people and, of course, create a lifestyle you can truly enjoy .

 

I think a good business mentor offers the technical business guidance you sometimes need like how to create a website that actually works, how to send traffic to it and how to connect a suitable auto-email campaign. Like, how to brand one’s social media or develop marketing materials such as posters and flyers that will most likely connect with their intended audience. But also things like how to develop a product range, price things right or, indeed, accelerate the growth of their business after the first stages of basic client acquisition.

 

But more than this, I think a good business coach helps hold their clients more accountable. I think they help develop their clients as individuals, supporting them to grow and develop with their business.

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